MANILA, PHILIPPINES (October 8, 2021)—For half a decade, Perfect Serenity Bliss, Inc. (PSBI) has been the authorized distributor of one of the world’s best-loved candle brands, Yankee Candle, in the Philippines. This October, the company will celebrate all month long to mark its fifth anniversary and culminate its definite influence in the country’s home and lifestyle industry with an overarching theme of paying homage to Yankee Candle’s classic fragrances.
PSBI organized its first-ever meetup event titled Celebrate with the Classics for its select brand affiliates last October 6th and 7th at Uptown Bonifacio in Taguig City to kick off the anniversary festivities. This event aimed to bolster the budding community of fragrance enthusiasts in the country and expound the quintessence of scents in people’s overall well-being.
The company will hold three of its most significant sales this year: the month-long PSBI Anniversary Online Sale and the 10.10 Mega Sale, which are currently running on its website and online stores, and the PSBI Anniversary In-Store Sale. The latter will occur from October 15 to 17 in all Yankee Candle Philippines physical stores. All customers can expect to get more bang for their buck with an extensive catalog of marked-down Yankee Candle items—from the wide selection of home fragrances, candle accessories, and car scents.
Since 2015, PSBI has provided premium quality lifestyle essentials attuned to the ever-discerning Filipino clientele’s needs. “My wife and I started this company with a simple yet concise vision, that is to help our fellow Filipinos enjoy a life full of inspiration and celebrate life milestones through innovative home fragrances. We want them to live through every minutia of everyday life with zest and enthusiasm,” shares Mr. Jeruel Sanchez, the company’s president and chief executive officer.
With its flagship brand, Yankee Candle Philippines, carried along, the company continues to push into the thriving home-based lifestyle market and provide exceptional customer experience across its activities and sales channels, even amid a global pandemic. “The pandemic almost impaired our business when we had to close several stores to cut losses. However, it was during the challenges of COVID-19 that our company shifted its gear and grew its e-commerce platforms.” Sanchez adds.
Margareth Sanchez, PSBI’s chief finance officer, says, “The consumer switch to online shopping accelerated our vision of spreading serenity and bliss into many Filipino homes. We are very grateful for how our customers trusted us with their online purchases of home fragrance products.”
In September 2021, PSBI launched Yankee Candle’s newest candle collection called The Signature Collection. “Despite all the changes brought about by the pandemic, our customers’ response to The Signature Collection has been overwhelming. Along with the classic Yankee Candle fragrances, we are very much confident that we will still be reaching our target sales by the end of this year and even the first salvo of 2022,” says Mr. Jean Paul Sarte, PSBI’s general manager.
In adherence to its unwavering commitment to the Yankee Candle brand, Perfect Serenity Bliss, Inc. will pursue to offer uplifting fragrances and fresh inspirations to help their customers create comfortable and relaxing experiences in their homes.About Perfect Serenity Bliss, Inc.
Perfect Serenity Bliss, Inc. (PSBI) is a young and ambitious company established in 2015 to bring global brands in the home fragrance category to the Philippines. The company distributes and retails a wide array of home and lifestyle products through its company-owned mall stores, concessionaire outlets, and online marketplaces.
Currently, PSBI is the authorized distributor in the Philippines of Yankee Candle®, the leading scented candle brand in the US. The company operates ten Yankee Candle® mall stores across Metro Manila.About Yankee Candle®
Yankee Candle® is an American brand with a unique 50-year history of creating a home’s evocative, mood-setting, and long-lasting fragrance. Today, with over 600 scents, the Yankee Candle Company, Inc., a wholly-owned subsidiary of Newell Brands, Inc., offers a wide range of seasonal and specialty scented candles, home and car fragrance products, and candle accents and accessories.